Digital Media Buyer

Job Locations US-Remote
Job Post Information* : Posted Date 2 months ago(11/8/2021 10:27 AM)
ID
2021-1043
Category
Service Delivery (Health, Digital, Communications, & Mission Support)

Job Summary

Aptive is hiring a Digital Media Buyer to be a part of a dynamic team working across a range of federal government strategic communications, advertising and outreach programs. If you live and breathe digital marketing, we want to talk to you.

 

The ideal candidate is both creatively minded and performance driven. Applicants should have proven experience in paid digital advertising including programmatic, social and search, and an aptitude for analyzing data and identifying performance trends. This individual collaborates with client teams to develop paid media plans across all digital marketing channels based on clients’ strategic goals and target audiences. The Digital Media Buyer develops, implements, tracks and optimizes digital marketing campaigns across all digital channels. This position requires experience with digital marketing, DSPs and web analytics. Traditional media planning experience is a plus.

 

This is an immediate hire position. Ability to work onsite in Alexandria, VA. (Position is currently remote due to COVID-19

Primary Responsibilities

  • Understand client goals and develop measurable digital marketing strategies and appropriate Key Performance Indicators (KPIs) to achieve them.
  • Research, plan, implement and optimize programmatic digital buys within our DSP
  • Plan, execute and optimize digital advertising campaigns using multiple social media platforms including Facebook Business Manager
  • Conduct media, industry, and audience research to develop compelling, accurate and targeted advertising and marketing plans.
  • Be the day-to-day contact for media vendors and aid in the management of general media department solicitations.
  • Issue purchase orders for approved media insertion or placement, and maintain/update as needed
  • Cross-reference and approve media invoices to be processed and ensure timely payment.
  • Conduct buying, negotiating, implementation, and optimization across multiple campaigns and clients on an ongoing basis.
  • Track campaign performance against established Key Performance Indicators (KPIs) for all active campaigns and optimize regularly to drive achievement of campaign objective.
  • Seek new digital advertising opportunities to stay ahead of the curve, enhance individual/team/client learning, and improve client campaigns.
  • Support new business and proposal efforts with paid media research and content
  • Present digital media recommendations to clients.

Minimum Qualifications

  • 3+ years of experience in hands-on digital media planning and buying experience (ad agency or internal marketing role across paid digital advertising channels including social, search, native and programmatic display (including audio and video).
  • Bachelor’s degree in a related field
  • Programmatic/DSP Experience
  • Excellent communication and negotiation skills
  • Ability to obtain and maintain a public trust clearance.
  • Legal authorization to work in the U.S.
  • Proficient in Office 365 including Excel for data analysis and familiarity with dashboard development.
  • Strong analytical skills and attention to detail.

Desired Qualifications

  • DSP buying experience (Centro/Basis preferred).
  • Management of paid social campaigns using Facebook Business Manager, Twitter Ads and other social channels.
  • Working knowledge of ad serving tools (Google Campaign Manager).
  • Working understanding of Google Tag Manager, use of Ad tags, event tracking and conversion optimization.
  • Experience running Search Engine Marketing (SEM) campaigns through Google and Bing
  • Experience with emerging digital media including digital audio streaming and connected TV.
  • Established relationships with vendors and a proven track record of receiving added value on purchases.
  • Mastery of web analytics tools, such as Google Analytics. Google Analytics and Ads certification preferred.
  • Exceptional analytical, data interpretation, problem-solving, and decision-making capabilities
  • Ability to get up to speed quickly on complex issues; desire to work in a fast-paced, rapidly evolving environment.
  • Capable self-starter with a drive to get all types of work done and high attention to detail.

Client Information

Internal

About Aptive

Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We’re advisors, strategists, and engineers focused on people, above all else.

 

We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge.

 

Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.

 

What’s in it for you?

· Competitive compensation

· Health, vision, dental and disability plans with company contributions

· 401K plan with immediate vesting and a competitive company match

· Generous paid time off and flexible work schedules

· Flexible savings accounts

· Commuter benefits

· Company-sponsored professional education and training opportunities

EEO Statement

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability or any other protected class.

 

Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.

COVID 19 Vaccine Statement

This position supports a federal government contract and is subject to compliance with Executive Order 14042, requiring all employees to be fully vaccinated for the COVID 19 virus or be granted an approved medical or religious accommodation. Proof of vaccination or an adjudicated accommodation is requirement of employment for this position.

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