Marketing Data Analytic Specialist

Job Locations US-Remote
Job Post Information* : Posted Date 2 months ago(11/8/2021 10:27 AM)
Service Delivery (Health, Digital, Communications, & Mission Support)

Job Summary

Aptive is seeking a full-time Marketing Data Analytics Specialist to deliver effective campaign insights, measurement, reporting and optimization across our client portfolio. As a key member of our paid media team, this individual will collaborate to derive actionable insights and recommendations from paid advertising data to improve the performance of numerous client campaigns. In this role, you will help us collect and analyze marketing data, build attribution and ROI models and identify new and untapped channels for engaging client audiences. You will also collaborate with our paid media team to effectively capture essential advertising data inputs for this analysis.


This position requires strong customer interaction skills and a demonstrated ability to work with various stakeholders across multiple tasks.


This mid-level full-time position is remote during COVID-19 but will eventually be expected to work on-site at Aptive in Alexandria, Virginia.

Primary Responsibilities

  • Produce meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights.
  • Develop conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI.
  • Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution.
  • Ensure data parity across tools and platforms. Analyze data from a range of sources to deliver actionable insights.
  • Deliver high level, top down, sets of analytics and dashboards to track client outcomes at the overall client/project level and for individual marketing campaigns.
  • Create the key dashboards that enable our paid media and strategy teams to optimize campaigns more effectively and enable our clients to rapidly see the ROI our campaigns generate.
  • Synthesize data analysis into compelling client-facing presentations, including data-driven recommendations for future campaign evolution.
  • Present data analysis and relevant insights cross functionally in a clear and concise manner.

Minimum Qualifications

  • Bachelor’s degree from an accredited college/university, engineering, computer science, marketing, or mathematics preferred.
  • 5+ years of experience in marketing analytics and data analysis, with exposure to various marketing data sources and tools.
  • Experience working with data visualization and creating dashboards using tools like Looker, Tableau and/or Google Data Studio.
  • Strong understanding of digital channels such as programmatic, SEO/SEM, paid social, CRM and familiarity with associated tools such as Google Analytics, Google Campaign Manager and Google Tag Manager.
  • Ability to obtain and maintain a public trust clearance.
  • Legal authorization to work in the U.S.

Desired Qualifications

  • Familiarity with Demand-Side Platforms a big plus.
  • Experience building and using complex user attribution and marketing mix models to understand marketing ROI.
  • The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues.
  • Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
  • Ability to solve an array of challenges using professional, understandable concepts.
  • Ability to resolve complex issues quickly and work in a fast-paced, rapidly evolving environment.
  • Capable self-starter with a drive to get all types of work done with high attention to detail.
  • Excellent ability to communicate across most mediums and settings.
  • Strong time management, creativity, and problem-solving skills.
  • Some understanding of additional tools in the data layer such as Snowflake and Funnel.

Client Information

Aptive serves a variety of federal government agencies, including the Department of Veterans Affairs, Department of Transportation, the National Science Foundation and the Office of Personnel Management. The Marketing Analytics Specialist will work across these and other federal clients to enhance the efficacy of the marketing and communication efforts.

About Aptive

Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We’re advisors, strategists, and engineers focused on people, above all else.


We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge.


Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.


What’s in it for you?

· Competitive compensation

· Health, vision, dental and disability plans with company contributions

· 401K plan with immediate vesting and a competitive company match

· Generous paid time off and flexible work schedules

· Flexible savings accounts

· Commuter benefits

· Company-sponsored professional education and training opportunities

EEO Statement

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability or any other protected class.


Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.


COVID 19 Vaccine Statement

This position supports a federal government contract and is subject to compliance with Executive Order 14042, requiring all employees to be fully vaccinated for the COVID 19 virus or be granted an approved medical or religious accommodation. Proof of vaccination or an adjudicated accommodation is requirement of employment for this position.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed