Marketing Proposal Strategist

Job Locations US-Remote
Job Post Information* : Posted Date 3 months ago(1/3/2024 1:49 PM)
Corporate (HR, Finance, IT, Recruiting, Marketing, BD, Contracts)

Job Summary

Aptive is seeking an experienced marketing and communications strategist to work closely with leadership in our new Human Experience account. This role is primarily responsible for the development of creative solutions in the marketing and communications domains for proposals, white papers and presentations. This role requires knowledge of the federal procurement lifecycle and the ability to apply critical thinking across all stages – engaging customers to understand requirements, translating business and technical requirements to realistic and innovative solutions, articulating value propositions, and conceptualizing and developing creative approaches to meeting customer outcomes and objectives.  The marketing and communications strategist will bring solutions forward through white papers, proof of concepts, presentations, and proposal responses. The strategist should have familiarity with new and emerging communications technologies and methodologies and be familiar with best practices in the development of innovative solutions to clients’ marketing challenges. The strategist should be able to think outside the box and creatively to develop the ideal tactics to reach target audiences.


This position requires leading and engaging teams of people with diverse skills to develop comprehensive solutions ranging from specific system needs to full enterprise coverage. The successful candidate will be able to conceptualize these solutions around key business needs and goals in full awareness of industry trends.

Primary Responsibilities

  • Strategist responsible for establishing solution vision and alignment to customer objectives and translating those into proposals
  • Develop creative solutions for digital campaigns, marketing strategies, and innovative approaches to marketing, advertising, and communications channels
  • Hands-on authoring of technical solutions for federal health proposals
  • Lead the development of innovative solutions in support of major capture efforts, balancing these solutions against cost, schedule, function, quality, and other business considerations.
  • Create content for white papers, proposals, and briefings demonstrating the thought leadership capabilities of the organization, as well as supporting various marketing and business development efforts through customer interaction.
  • Assist capture strategy development through the creation and marketing of discriminating value propositions.
  • Support program management and business development reviews and assist in improving performance of existing projects as required.
  • Conduct pre-sales activities, to include engaging directly with customers in combination with our Business Development and Human Experience leadership teams.
  • Incorporate win strategies and articulate the ‘why us’ story while supporting other facets of a proposal including level of effort, staffing, and pricing
  • Partner with technical and customer domain SMEs to lead solutioning activities, resulting in differentiated, well-articulated solutions that address customer pain points
  • Conceptualize graphics to convey key solution concepts, graphically depicting process, relationships, dependencies, technologies, benefits, features, and other concepts that tie solutions to problems
  • Promote the application of proposal best practices and iteratively review content and coach authors during the proposal phase
  • Develop value propositions: uncover client challenges and craft compelling value propositions, using winning messages and stories to differentiate Aptive
  • Facilitate solution knowledge and network development of assets, relationships and insights across a designated industry or practice; grow into a recognized leader who will help perpetuate its growth
  • Demonstrate creative thinking across a broad range of technical and strategic competencies related to health including methodological frameworks, public health models, public policy, human-centered design, and additional innovation trends across Federal agencies

Minimum Qualifications

  • Bachelor's Degree in Marketing, Communications, or related field
  • Minimum of five (5) years of demonstrated ability to author federal proposals; it is expected that the candidate would have experience leading/supporting over 25 proposals
  • Minimum of eight (8) years of professional experience in Federal Government contracting
  • Demonstrated ability to multi-task
  • Possess an excellent overall understanding of processes/tools/frameworks used across government related to marketing, advertising, and communications initiatives
  • Ability to work remotely with minimal guidance
  • Exceptional written/oral communication skills
  • Ability to obtain a government clearance

Desired Qualifications

  • Experience in the full array of communications solutions, including earned and owned media channels, creative development, and paid media and marketing outreach
  • Energy, drive, enthusiasm, and initiative. This is a position for self-starters who are highly action oriented
  • A proven track record of identifying and converting opportunities into sales
  • Knowledge of the federal vendor marketplace and ability to successfully identify and engage teaming partners that contribute to successful capture and project execution
  • Successful execution of each phase of the proposal development process from opportunity identification to closing

About Aptive

Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We’re advisors, strategists, and engineers focused on people, above all else.


We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge. Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.

EEO Statement

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.


Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed